Off-Page Optimization

Off page SEO refers to techniques that can used to improve the position of a web site in the search engine results page (SERPs). Off-page SEO is often associated with link building, however there’s much more than just that.

Generally, off Page SEO has to do with promotional methods which is beyond the just the scope of website design for the purpose of ranking a website higher in the search results.

Unlike On- page SEO, Off-page SEO refers to activities that can performed outside the boundaries of the website. The most three most popular are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

Link building

is the most popular and effective off-Page SEO method.  Fundamentally, by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

Social Media

Social media is part of Off-Site SEO. It’s a form of link building. It should be noted that almost all of the links one gets from social media sites are “nofollow” but this doesn’t mean that they don’t have any value.

Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.

Social Bookmarking

Social bookmarking while not as popular as it has been in the past, it’s is still a good way to attract traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.

Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both.

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