Keyword Research

The process of conducting keyword research and creating content that matches a user’s intent when using that keyword, you can optimize your website for the searches your audience makes most often.

Keyword research is the process of discovering words and phrases that people use in search engines with the goal of optimizing content around those terms. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.

Keyword research is the first step in the SEO copy writing process and is an essential part of any SEO strategy. Prior to writing website content, a planning process should take place regarding which search words you want to be found by and determining if the words are wording a visitor would use when searching. Then, you can use these exact terms in your content so that you start ranking them for relevance.

Primary key content is as follows:

Keyphrases are keywords that may contain multiple words. Common practice is to use the term keyword, but it doesn’t necessarily mean it’s only one word. Keywords may consist a single or multiple words or phrases, As of Yoast SEO 9.0, the term keyphrase, has replaced the term focus keyword with focus keyphrase.

Focus keyphrase is a word or phrase you most want your page to be found with. The focus keyphrase is entered into the meta box of the Yoast SEO plugin.

Long tail keywords are more specific and less common because they are used to target niche demographics rather than mass audiences. they’re more specific and often less competitive than generic keyword terms. The longer (and more specific) search terms are, the easier it will be to rank for the term.

Search intent is all about discovering what terms or phrases a searcher actually looking for. These are not just keywords, but the underlying goals of what a searcher wants to know, do or buy.

The understanding you can garner from these actual search terms can help develop content strategy, as well as a larger marketing strategy.

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