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The Nuts & Bolts Package

The Nuts & Bolts Package

This package is designed for new sites or sites that are being redesigned and incorporates the groundwork for successful optimization. Included in the Nuts & Bolts Package is:

  • Standards compliant, semantic, CSS-based design: web design may not be an optimization technique in the strictest sense, but having the groundwork for SEO is essential in implementing best practices is much easier and has proven to be more effective.
  • Optimized tags – proper use if IMG, ALT, TITLE, H-Tags, STRONG, etc: We build a great number of tools into the HTML (the building blocks of every web page) for improving search engine visibility. We make sure the right ones are used and that they are used the right way.
  • SEO friendly URLs: Search engine robots are currently able to read the actual file name and address of any given web page, so robot friendly filenames helps to aid the process of optimizing a site.
  • Robots.txt file: This is a file that resides on a web site that instructs search engine robots how to read the site, what to index, and what to avoid. We make sure this file is constructed and set up properly.

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