Social Media and SEO
Social media relies on good content and a visible, solid brand presence. The efforts spent on SEO can substantially improve social media reach, and as most search marketers will agree, social media presence can greatly increase search rankings. Together social media and SEO will complement and enhance efforts in both areas.
As the number of social media users continues to rise, it’s likely social signals will become more powerful in terms of ranking. By creating content worth sharing and taking advantage of the platforms available, one can maximize the benefits received from social media. Social media content, for instance, can amplify an SEO campaign with content that is optimized for keywords and by generating more backlinks.
It can also play an important role in your overall SEO and customer acquisition strategy. An easy way to attract interest is to integrate images into social media platforms and to add social media sharing buttons to your website.
One of the most popular ways to encourage visitors to share your images to Pinterest is to add a simple “Pin It” button to each one. A great tool to use is Image Sharer by SumoMe. With Image Sharer, you can easily allow visitors to share the images on your site and link back to you. It supports Facebook, Twitter, Pinterest, and Yummly.
If you can create an interest on social media, using content and the pages on your website, you will increase your rankings. While not all links on social media sites are do-follow links, they can help by driving traffic to your site. When your site is popular, and gains traffic, its rankings will increase.
An additional strategy is to link to interesting or even controversial blog posts on your site from your social media channels. Encourage people to click the links and to share your posts, generating even more clicks. Attractive content is more likely to be shared by your readers, so the more link bait you can create the better. There is also some evidence that lots of shares, retweets and reposts on social media can increase rankings.