SEO Audits

A properly done an SEO audit will give you an overview of the searchability of your website, individual pages and a summary of overall traffic. Its purpose is to provide a comprehensive approach to auditing your website from an SEO perspective. This means auditing your rankings, backlink profile, existing content… anything that could be hindering your search performance. There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc.

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.

Social media relies on good content and a visible, solid brand presence. The efforts spent on SEO can doubly improve social media reach, and as most search marketers will testify, social media presence can greatly increase search rankings. Together social media and SEO will complement and enhance efforts in both areas. Social media content, for instance, can amplify an SEO campaign with content that is optimized for keywords and by generating more backlinks.

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. The power of keyword research lies in understanding your target market and how they are searching for your content.

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