Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking